Independent Business Alliance

The Independent Business Alliance (iba) promotes local independent businesses and facilitates networking and education with a focus on developing growth strategies for independent businesses in the Princeton Region.

Champions for our region’s independent businesses.

Announcing a New iba Benefit!

The Independent Business Alliance is proud to announce a new partnership with to provide iba members an opportunity for increased visibility and exposure in the Princeton Region. receives over 2 million hits to their website monthly and, now, your business has the opportunity to get in front of that same audience.Click here more information.

Principis Capital, a business financing company, offers unsecured working capital funds for small businesses. Through a partnership with the iba, Principis will apply a special discount to all members.

Click here to learn more about Principis and their simple application process!

Click here to find out about our exclusive referral program with Choose New Jersey.

Cybersecurity:  Find out how to protect your business today!

To help our independent business members confront the growing threat of cyber-attacks, we’ve partnered with the New Jersey Cybersecurity & Communications Integration Cell (NJCCIC).  Please click here to find out, at no cost, how NJCCIC can help you protect your systems from most hackers!

Show your support for IBA! Get your sticker today!

Let your customers know that you are an independent business! Visit the Chamber office on Nassau Street to pick up your sticker today or see any Chamber staff member at our events.Take a picture of yourself placing the new IBA sticker on your storefront for the opportunity to be featured on the Chamber Facebook page! 
Make sure your logo/business name are visible with the sticker too!
Email photos to

iba Press

“Independent Business Alliance Encourages Community to Shop Local this Holiday Season”
View the full article from The Times of Trenton here!Small Business Saturday 2015 Delivers Best Results Yet! Click here to see!

Independent Business Facts

  • Click here to see if your business is eligible!
  • For every $100 spent, locally owned independent businesses generate $68 in local economic activity.
  • Each dollar you spend at independent businesses returns three times more money to your local economy than one spent on the Internet.
  • If the people of an average American city were to shift 10% of their spending to independent businesses, it would bring an additional $235 million per year to the community’s economy.

10 Important Reasons to Buy Independent & Support Your Local Economy: Click here!

Click here to read 2014 Independent Business Survey
Click here to see the iba’s Strategic Plan

IBA’s Regional Business Partners


Join us today!

For more information about the Independent Business Alliance, please contact Alice Barfield, Managing Director, Princeton Regional Chamber of Commerce.

Download Logos Here

Show your Support for Independent Business!
Click Here to download logos to include on your promotional materials!